About :

• Wear Equal is a social & environmentally conscious intimate wear brand. Born with a vision of equality, we strive to provide access to safe & sustainable underwear to women from all walks of life.

• To provide women from all walks of life equal access to safe and sustainable underwear.

• Since 2020, we have been using the cross-subsidization model for distributing quality underwear to women and girls in rural India through our NGO partners and direct market channels.

• We have also carried out research in remote parts of the country to better understand the current attitudes of rural women towards menstruation management.